Bettery, a 100% plant-based supplements company, sought to redefine the concept of personal improvement across various aspects of customers’ lives. From nutrition to wellness and personal empowerment, their product portfolio aimed to help individuals achieve the desired “better version of themselves”.

The logotype is strategically positioned vertically, further enhancing brand recognition and differentiation. Extensive packaging work was undertaken, covering various formats including bars, boxes, pouches, and pill jars. The packaging design maintains a consistent principle: high visibility on the shelf. This approach allows Bettery products to stand out and attract customers while maintaining a cohesive brand presence.

Agency Unlock Brands | Client Bettery | Creative Director Miguel Viana | Strategy José Cerqueira | Head of Brand Carlos Constantino | Brand, Design & Pack Carlos Constantino & Maria Bessa